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Cookies

What are Cookies?

A cookie is a small file that is stored on your computer through your web browser that allows websites to recognize visitors and remember their activity. There are several type of cookies. Some may last just for the duration of your visit while others may persist longer, allowing the website to recognize visitors over multiple visits.

Our website may use the following cookies:

Essential Cookies

Essential cookies are necessary to provide the core functionality of our websites.

Session Cookies

  • These cookies allow us to recognize and connect your actions in order to display the website correctly and to provide the services you request. These cookies are only present during your current session and do not remain on your device after the browser is closed.

Permanent Cookies

  • These cookies allow us to remember your login details (if you have asked us to do so) so you don't have to type them in every time you use the site. We also use them to determine whether you have previously viewed and accepted the privacy and cookie banner.

Non-Essential Cookies

Non-essential cookies are not required to provide the core functionality of our website but they help us improve our website and provide you with a more relevant, personalized experience.

Analytics Cookies

  • These cookies enable us to track when you and others see and interact with our websites, marketing communications and advertisements. The information we record may include what browser and operating system you are using, the pages you visited and the time spent on our websites. We use this data to measure and improve the performance of our website.

Advertising Cookies

  • These cookies are used to track and store when you and others see and interact with our website, marketing communications and advertisements. We use this data to target and personalize our website, marketing communications and advertisements on this and other websites. The purpose is to show you relevant products and services based on what you have previously viewed, searched or clicked when you visited our website. We advertise through ad networks that use your web browsing history to select which advertisements to display on their network websites. These advertisements may include advertising for our websites.

Social Cookies

  • If you have signed in to a social networking site such as Facebook they may have set a cookie on your device which recognizes you when you visit our website. These cookies allow you to share and post content and may allow the social networking site to track your activity. Visit each social networking site to manage your cookie preferences.

What are pixels?

A pixel or tracking pixel is a transparent graphic embedded in a web page or an email. They are used for tracking your behavior and collecting data about your interactions with our web content. They are not stored on your device but embedded in our web content.

We use Meta pixel (formerly Facebook pixel) to analyze our website traffic, measure the effectiveness of our advertising, and delivery of personalized content and advertisements on Facebook, Instagram, and other Meta-affiliated platforms. When you visit our website, the Meta pixel collects the following information:

  • Your IP address and approximate geographic location.
  • Your device type, browser type, and operating system.
  • Your interactions with our website (e.g., pages visited, products viewed, purchases made).
  • The referring URL (the website from which you clicked a link to be directed to our website (if any).

The Meta pixel is directly integrated into our website and a cookie is stored on your device. If you then log in to a Meta-affiliated platform or visit a Meta-affiliated platform when you are logged in, your visit to our website will be noted in your profile. The data collected about you is anonymous to American Greetings (i.e., it does not allow us to draw conclusions about your identity). However, the data is stored and processed by the Meta-affiliated platform so that it can be linked to the respective user profile and used by Meta for its own market research and advertising purposes, in accordance with Meta’s Privacy Policy found at http://www.facebook.com/privacy/policy.

If you wish to modify or opt-out of the Meta Pixel’s tracking and data processing, you can:

  • Adjust your cookie preferences.
  • Adjust your ad preferences within your Meta (Facebook/Instagram) account.

How We Use Metal Pixel Limited Data Use Option for California Residents**

For visitors located in California, we have enabled Meta’s Limited Data Use (LDU) feature, which restricts how Meta processes certain personal data to comply with the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). When LDU is activated:

  • Meta limits the collection and use of personal data from California residents.
  • The data collected through the Metal pixel is processed with additional privacy controls to align with California privacy regulations.
  • California residents have the right to opt-out of all data collection for targeted advertising purposes by filling out our Data Rights Request Form.

The following is a list of service providers with whom our websites may share your personal data with for analytic, advertising, or tracking purposes:

Users agree to our use of cookies/tags/pixels and the related sharing and processing of their personal data.

Manage Your Preferences

Your web browser may give you the ability to disable and/or delete all cookies used on our websites. If you do disable or block all cookies our websites may not operate as expected and you may not be able to access your account to send e-cards or purchase products.